SXSW: Reputation and Identity
I'm at SXSW early for a panel on reputation and identity. It started out very slow, with the moderator, Christian Crumlish, rambling on without making many definitive statements.

The second panelist to speak, K. Hamlin, went briefly over OpenID both in concept and implementation.

Ted Nodeau went next, with an admitted preface that he was new to identity and reputation. While his talk was rambling, he threw out some interesting observations about existing reputation systems (eBay, LinkedIn, Slashdot, etc...) but generally noting the lack of widespread and open reputation systems. It definitely seems like there's an opportunity for something tied to OpenID and given the direction LoTV is headed, it's worth paying attention to this area.

Mary Hodder spoke next about the Attention Trust, starting with an example of how Google uses attention in the form of links and AdSense to power their businesses. She related that the Attention Trust founders actually had a much easier time than expected in getting large internet companies (Google, Microsoft, Amazon, etc...) to release this information to their users.

The last panelist, George Kelly, spoke about the interactive johari window which allows an individual to self-select attributes and then compare them to the attributes selected by others. The inverse, a nohari window, allows the selection of negative attributes with the same kind of comparison and filtering.